Privacy Policy

Last Updated: 2024-11-01

Effective Date: 2009-03-13

At Tail Shift Media Services Inc., accessible at www.tailshift.com, we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and share information, as well as your rights under applicable privacy laws, including GDPR, CCPA, and PIPEDA.

Who we are

Tail Shift Media Services Inc. provides digital advertising solutions connecting advertisers (e.g., www.ernieball.com) with website partners (e.g., www.ultimate-guitar.com) to display tailored advertisements.

Contact Details:

  • Legal Department: legal@tailshift.com
  • Data Protection and Privacy Department: dataprotection@tailshift.com
  • Office Address: 3920 Place Miron, Brossard, QC J4Y 1V4, Canada
  • Business No.: 815472428RC0001
  • Date of Incorporation: March 13, 2009

What Personal Data We Collect and Why

We collect the following types of personal data for various purposes:

  1. Personally Identifiable Information (PII): Examples include name, email address, and job title. This information is used to communicate with clients, suppliers, and partners.
  2. Technical Data: IP addresses, browser type, cookies, and device identifiers for ad performance and website analytics.
  3. Service-Specific Data:
  4. Purpose of Data Collection: Facilitate ad placements and analyze campaign performance, optimize user experience, and comply with legal obligations.

Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Session Management: Ensuring a smooth user experience.
  • Analytics: Utilizing Google Tag Manager and Epom for traffic and performance analysis.
  • Advertising: Serving relevant ads based on browsing behavior.

You can manage cookies through your browser settings. For more details, visit our Cookie Policy.

Who We Share Your Data With

We share data with:

  1. Technology Partners:
    • Pipedrive for CRM data management.
    • Google for analytics and ad tracking.
    • Epom for ad serving and performance optimization.
  2. Clients and Suppliers: To execute ad campaigns and measure effectiveness.
  3. Legal Authorities: As required to comply with legal obligations or protect rights.

Your Rights

You have the right to:

  • Access, correct, or delete your personal data.
  • Withdraw consent for data processing.
  • Opt-out of targeted advertising via browser settings or contacting dataprotection@tailshift.com.

Data Retention

We retain personal data for the following durations:

  • Contact information: Up to 12 months after the end of a business relationship.
  • Analytics data: Anonymized and stored for up to 14 months.
  • Transactional data: Retained as required by law.

Data Transfers

Data may be transferred to the United States and other countries where our partners operate. We ensure compliance through mechanisms such as Standard Contractual Clauses (SCCs).

Security Measures

We implement:

  • Encryption of sensitive data.
  • Regular security audits.
  • Employee training on data protection.

Contact Us

For privacy concerns or data requests: